Press Kit

Year Founded: 2015
Event Cities: 575+
Number of Workshops: 900+
Instructors: 96
Students Served: 100,000+

As Seen In

Brand Bio

Unable to be everywhere at once, Daymond created Success Formula to share his proven business strategies and techniques with as many entrepreneurs as possible. A team of experienced professionals teach this program on his behalf across the country. Over 100,000 people have attended Success Formula’s events, and over 15,000 people have become paying students. Students have filled out evaluations attesting that the education they received was professionally delivered, impactful, and valuable.

Success Formula team members are trained, qualified, and certified to deliver Daymond’s strategies on his behalf. It is this combination of experience and recognition that we promote when marketing our programs, and we continue to refine and update the marketing and delivery of our programs to ensure a positive customer experience. Thousands of Success Formula students have given the program great reviews and we are proud of the successes they have gone on to achieve using our systems.

Student Satisfaction

We hand out evaluations to every student that goes through our programs. Student evaluations attest that the education they received was professionally delivered, impactful, and valuable.
When asked to rate the quality of instruction, assistance, content, and workshop as a whole, student ratings averaged over 4.8 out of 5 stars for each.

Giving Back


Daymond John’s Success Formula partnered with Network for Teaching Entrepreneurship (NFTE) and Blueprint + Co to host an educational workshop for young student entrepreneurs in New York City. Blueprint + Co is a creative open workspace designed by Daymond John for innovative entrepreneurs, thought leaders and innovators to connect and conduct business.
NFTE works with students enrolled in high-need schools to re-engage them in learning, introduce them to entrepreneurship, and expand their business mindset. Their sole mission is to inspire young people from low-income communities to find success.

The Daymond John’s Success Formula team gave a three-hour presentation to a group of 40 high-school students from NFTE on how to grow their businesses and ideas and improve their entrepreneurial skills. Students received tactical, hands-on training to help them turn their ideas into real, concrete businesses.

“We were all very impressed with the students from NFTE. They were so passionate about their respective businesses and ideas,” said Jill Rasmussen, Entrepreneur Coach with Daymond John’s Success Formula. “We wanted to stress the ‘power of broke,’ and that it doesn’t take a lot to get your business off the ground. They are fully capable of reaching their goals, even if they don’t have many resources available at the start.”

Daymond John’s Success Formula also taught the young entrepreneurs various business practices and how to take advantage of the limited resources available to them. Each student left the workshop armed with actionable next steps and newfound ideas to pursue their business dreams.

Daymond John’s Success Formula is honored to partner with an organization that shares the same dedication to putting people of all ages on their own path to success.


Daymond John’s Success Formula will award a $1,500 scholarship to two students per year. The scholarship is designed to empower promising entrepreneurs to achieve their goals.

Nobody becomes a success overnight. True entrepreneurship requires dedication day in and day out—but it also requires some help along the way.

That’s why Daymond John’s Success Formula is offering a Scholarship. It’s designed to empower young entrepreneurs who show great promise and who aren’t willing to back down no matter the challenges. Learn More


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