Social media marketing is still relatively new in the world of marketing and business growth. Even though it’s new, it may be the most important form of marketing and advertising that you do for your business. For very little money (or no money at all), you can reach thousands, or even millions, of people every day. Of course, to increase your …
Whenever I talk with people about the entrepreneurial lifestyle, I often hear them complain that they don’t have time to pursue their goals but they also can’t quit their jobs. It’s a cruel catch-22: you need time to start a business, but you need money to support yourself until your business is a success. You could quit your job to …
Take a brief minute and consider some of the top brands in the world. Which ones come to mind? Coca-Cola? Walt Disney? Apple? Google? So, what makes these brands stand out from the rest? Value is why these popular brands are so successful. These brands provide consumers with an extra value, which transforms into the motivation behind those consumers buying or …
If you’re like a lot of new entrepreneurs I’ve talked with, you probably hate networking events. You don’t like how fake they feel and how forced your interactions with other people can seem. Sometimes you wonder if it’s even worth going to these events, or if you’d be better off just staying home. Well, honestly, these events are really only …
As an entrepreneur, you’re going to fail. It’s a fact of life when you’re trying to build your brand and your empire. Some ideas won’t catch on. Some business decisions will fall flat. Some brands won’t ever take off. Some investors will say no. These things are only problems if you stop trying and give up, but sometimes it’s hard …
When I talk to people about LinkedIn, I always get a mixed reaction. People don’t exactly have a “love it or hate it” with the world’s largest business-oriented social network. It’s more that they know it’s a great source for business opportunities, but they really haven’t taken the time to understand the platform or explore what they should or shouldn’t …
Instagram is an incredibly useful and powerful tool for small businesses. People engage more with pictures and videos than they do with text, and Instagram is a social network that’s entirely devoted to pictures and videos. And, with a few well-placed hashtags, you can easily reach thousands of people in your target audience who don’t yet follow you. So why …
By Joe Appleton LinkedIn is one of the fastest growing social networks in the world and the only network of its kind online today. It’s built specifically to help professionals connect and network with each other, and it’s a great tool for managing your personal brand and reputation online. Completed profiles on LinkedIn usually rank within the top three to …
By G. William Kazimer Are you looking for new ways to make money, either on the side or as a full-time gig, without ever putting on a pair of khakis and heading into an office? Thanks to the rise of the shared economy and a number of mobile apps, it’s never been easier to use your personal talents and assets …
By M. “Gonzo” Gonsalves Launching a startup business isn’t easy. It takes time, energy, and dedication to your cause. With all that work and delayed gratification, it can be easy to get discouraged and burnt out before you see the results of your labor. Whenever you feel like this, it helps to get some perspective and remember why you’re putting …