When you’re in the market for a new car mechanic, new shoes, a new dishwasher, or just about anything else, what do you do? If you’re like most people, you go straight to Google, Yelp, and Angie’s List to find out what other customers are saying about different brands and products.
Your own behavior here should indicate to you the huge importance of customer reviews. Whether you have a local storefront business or you’re selling products or services online, people want to know if they can trust your brand before they commit to you.
If you’ve ever had a customer who wasn’t completely satisfied (even the best businesses have at least a couple), you live in fear of bad reviews and pray for good ones. After all, if you have a lot of great reviews, new customers are going to be a lot more likely to overlook one or two bad ones. If the overall trend is 5/5 stars, then no one’s going to pay attention to the one customer who left a one-star review.
Unfortunately, people aren’t quick to jump on the Internet to write great reviews when they’re happy, while people who aren’t happy with a brand or product don’t waste any time leaving a scathing one-star review. So how can you get more people to write your brand those five-star reviews? Here are a few tactics that could help.
ASK AND YE SHALL RECEIVE
After you make a sale, you should always follow up with your customers. Ask them how they’re liking your product or service, if you can do anything to make their experience better, and if they’d be willing to leave you a review if they’re happy with their purchase. Often, people just need a little nudge like this to get them to go write something positive about their experience with your brand.
MAKE IT EASY
When you send them a follow-up email, don’t just ask them to write a review—make it easy for them to do it! Add a link in your email that takes them directly to your brand’s Yelp or Amazon page so that they just have to click through to do it. Otherwise, they may get distracted and forget about it, even if they meant to write a review.
This last tip is kind of weird, but it really does work. People are always a little slow to get back into the swing of the workweek after the weekend, so they’re more likely to take a break, check email, and do a little online surfing instead of working on their assignments for their jobs. Plus, if you sell a product that people use in their recreation time, they’ll be fresh from a weekend of enjoying their purchase and will have plenty of good things to say.
Studies have shown that customers are much likelier to respond to requests for reviews between 1:00 PM and 3:00 PM on Mondays. So time your follow-ups and see how many more positive reviews you can get.
Reviews are essential to just about any business, no matter what industry you’re in. Fortunately, getting happy customers to write those reviews doesn’t have to be that difficult. Just follow these three tips and you’ll be on your way to more reviews for your brand and your products!