Once you’ve got your new business up and running, you may think the hard work is behind you. Unfortunately, the opposite is true. If you’ve nailed your business plan, found a partner, secured funding, named and branded your business, and perfected your product or service, it’s time to get the word out.
No matter how great your new business is, you won’t get anywhere without marketing. Starting from scratch can be a challenge—you’ll have to work on marketing a new business and building a social media presence to attract customers as a relatively unknown name. You’ve got a lot of work ahead of you! The good news is that the internet offers cheap and even free options for getting your name out there. Take a look at these tips for marketing a new business.
1. Define Your Target Audience
Before you can start marketing, you need to define your target market. What problems does your business solve, and who are the people who have these problems? Who would benefit most from learning about your product or service, and who is most likely to make a purchase? Sit down and hash out a few “ideal customer” profiles, and be specific about details such as gender, work situation, and location.
2. Build a Website
Even if your business is conducted primarily in person or at a brick-and-mortar location, your business’s online home is key to drawing in new customers. Create something that looks great—there are a lot of tools and resources out there to help you build a professional-looking website even with limited experience.
Your website doesn’t have to be perfect, but it should be pleasant to visit and easy to navigate. To make the most of your website, spend some time learning about SEO keyword optimization so people searching for your services online can find your business in their search results.
3. Reach Out to Influencers
Micro-influencer marketing is a great way to get your name and brand out there in front of your target audience. Influencer marketing is basically the modern-day celebrity endorsement. Influencers are people who have built up a personal brand and following on social media, and sometimes make money by reviewing, endorsing, or collaborating with businesses.
Try reaching out to local influencers or influencers relevant to your brand and discuss a collaboration or review of your new business. This is a great way to build your business by word of mouth on social media.
4. Focus on Building a Social Media Presence
Speaking of social media, you should be marketing your new business by building a social media presence. Create accounts on platforms most frequented by your target audience—Instagram and Facebook should cover most potential customers. Create visually interesting and engaging posts that showcase your products, projects, and personality. Invite your friends, family, and customers to follow you and engage with your posts. Social media ads are also relatively inexpensive and allow you to narrowly target potential customers.
5. Offer Deals and Freebies
One of the best ways to work on developing a social media presence is by offering deals and giveaways. Encourage your followers to like, tag a friend, comment, share, and repost your content for a discount or an entry into a drawing for a freebie. Promotions like this reward your loyal followers and get your name in front of their friends.
6. Encourage and Share Reviews
After providing great service for a new customer, encourage them to review your business or product. You can send them an email or text, or ask them in person. Invite customers to review you on your Google Business page or Facebook page, and share their reviews on your website. Having good public reviews will improve your search engine rankings and improve your credibility with potential customers.
7. Send Out Press Releases
Send press releases to the local news media, especially if your business has a unique angle or origin story. Getting a write-up in the local newspaper offers free publicity and the chance to drum up some interest in your new business. Share any articles on your website and social media accounts.
As an entrepreneur, you are creative, hardworking, and scrappy. Get out there and do what it takes to promote your new business. Marketing a new business and building a customer base from scratch can be tough work, but you’ve got what it takes. For more professional tips and support in building your new business, sign up for a Daymond John’s Success Formula event.