As an entrepreneur, you spend a lot of time pitching ideas to investors and convincing them to invest in your projects. You’re not just asking them to invest in your ideas, though — you’re asking them to invest in you. You’re standing up there and saying, “You should give me your money because I’m going to get you a great return on your investment.” If they agree, they’re trusting you to follow through on everything you’ve promised, overcoming the challenges you face along the way, and delivering on a positive ROI in the end.
So, what’s the best way to convince investors like Daymond John to invest in you? Well, you definitely need a good idea, a great product and an effective pitch, but that’s not what I’m talking about right now. I’m talking about investing in yourself. The more you invest in yourself, the more investors, partners and customers will want to work with you. Here are a few ways I recommend all entrepreneurs should invest in themselves.
LEARN MORE ABOUT YOUR INDUSTRY
This one is pretty obvious, but it’s still worth mentioning. If you’re an expert in your field, people are going to trust your predictions, and they’ll look to you for your insights on market trends and what’s coming down the line. Whether you start subscribing to and reading more industry blogs, or you enroll in online classes to get a deeper understanding of some of the subjects that support your industry, you’ll make yourself a lot more valuable to your company by expanding your knowledge of your field.
KEEP TRACK OF YOUR TIME
Another great way to invest in yourself is to study and evaluate how you spend your time. Instead of complaining that there aren’t enough hours in the day or that you don’t have enough time, carry around a notebook for just one day — take notes on the things you do throughout the day and how much time you spend on each. Try not to change your usual activities as you do this, even if you do notice that you have a lot of free, wasted time that you didn’t know was there before.
MAKE YOUR HEALTH A PRIORITY
Healthy entrepreneurs create healthy businesses. After you find out how much extra time you have in your day with your time-tracking experiment, you might be surprised that you actually do have time to hit the gym or go for a run in the mornings or evenings. Take care of your body, and it’ll take care of you.
PICK UP A CREATIVE HOBBY
Whether it’s learning a new language, taking cooking or art classes, playing music or writing a blog, you can really improve yourself with a creative hobby. This will give you time to disconnect your brain from your business, while still enriching it and not vegging out on the couch in front of the TV. Who knows? It might also give you a great idea for your next business move.
I come up with some of my best ideas when I’m working out or doing something creative and engaging. I’m not saying you shouldn’t veg out every now and then, but I almost never have those ”Aha!” moments when I’m watching TV or scrolling through Facebook on my phone to kill time.
As an entrepreneur, killing time is like killing money. The more you can fill your time with enriching, engaging activities (while leaving a little bit of time to disconnect and rest), the more you’ll be able to invest in yourself and make yourself more attractive to investors, customers and potential business partners.